Queue Assortment Without Clutter
A crowded rail feels opportunistic. A clear rail feels deliberate—and sells more of the right packs.
Give every queue position a job: hero treat, seasonal guest, low-price entry, or travel size. Remove SKUs that only exist because leftover inventory needed a home.
Price communication should be readable from two meters back in the line. If shoppers need to lean in, the impulse moment already cooled.